The Green Lady of Brooklyn, Cricket CCO
Cricket Wireless
Cricket Wireless uses a lot of green. So much so, we had to hire an expert.
Enter Elizabeth Sweetheart, AKA the Green Lady of Brooklyn. We welcomed the legendary green
aficionado to become Cricket's CCO, or Chief Color Officer, to handle all things green this summer.
Hover over to play!
Behind the Scenes
The shoot was done with a reduced crew upon Elizabeth's request. If you've ever wondered if Elizabeth Sweetheart lives up to her name, she is truly the sweetest and is by far the greenest lady of all of Brooklyn - maybe even the world. Everything in her house was tastefully green, down to the painted oven dials.
We had such a great time that in the end, she even gifted each of us jars of her
signature Sweetheart fig jam, made from the fig trees in her own backyard!
Results
Our posts became the most popular organic and paid content posted by the brand to date, heavily contributing to the +812% YoY increase in shares, +146% YoY increase in engagement, and +74% YoY increase in impressions across all platforms in 2025.
Role / Art Direction, Strategy
CW / Mia Potter
Video + Editing / Piper Ruhmkorff + Jeremy Kaller
Photography / Yuki Soga
Creative Direction / Phillip Cheaney
